Launch builder

Launch a book's Amazon Ads in one upload

Setting up ads for a new release usually means an evening of copying keywords into the console. The launch builder starts from the search terms that already earn across your series and writes the whole campaign set as one bulk file.

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Launch builder: book details and targets on the left, the campaign plan with keywords and bids on the right — Building a launch for a sample book.

How it works

1
Add the book
Title for campaign names, the Kindle ASIN, start date and daily budget.
2
Pick the targets
Your proven search terms are pre-selected. Add genre keywords, comparable authors and comparable books.
3
Download and upload
One bulk spreadsheet for Amazon's Bulk operations, created paused by default.

Starts from what already works for you

Search terms that proved themselves in your other campaigns are the best place to start a new book in the same series. They come in pre-selected, with bids based on what each one earned across the series.

Proven terms from your results ledger and latest report
Bids from your own value per click and target
Comparable book ASINs checked before they're added

Then your weekly report takes over

Once the campaigns run, the weekly report finds the new waste to negate and the new winners to harvest, and results tracking measures each change. The launch is the start of the loop, not a one-off.

Built by Michael Cortez

PPC strategist who manages Amazon and Google Ads for a living. Author Ads Pro exists because ACoS hides what Kindle Unlimited readers are worth. More about me.

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Questions

What campaigns does it build?

Up to five: an auto campaign, exact match on your proven search terms, broad match on genre keywords, exact match on comparable authors, and product targeting on comparable books. Each gets its own daily budget.

Where do the starting bids come from?

From what a click is worth in your account across the series, times your target true ACoS. Proven search terms start at the bid they've earned; genre and author keywords start a little lower.

How do I upload it?

In the Amazon Ads console, open Bulk operations and upload the spreadsheet. Amazon checks every row and lists any errors before applying anything.

Will the campaigns start spending right away?

Only if you want them to. By default they're created paused so you can review everything in the console first.

Does it work for my first book?

Yes. Without saved reports there are no proven terms yet, so it builds from genre keywords, comparable authors and books, with a starting bid you set.