Amazon Ads guides for Kindle authors

Short, practical reads for authors running Sponsored Products ads on a series, written by a working PPC strategist.

Guide
How to download and read your Amazon Ads search term report
Where the report lives, which settings to pick, and what each column means for a book.
Open
Guide
Amazon Ads for Kindle Unlimited books
Why ACoS undercounts KU books, what a reader is worth, and how to set bids from it.
Open
Guide
What is a good ACoS for books?
Why there's no single good ACoS for authors, and how to find yours.
Open
Guide
Negative keywords for KDP ads
When to negate a search term, negative exact vs phrase, and negative product targets.
Open
Guide
KDP ads getting no impressions: causes and fixes
The usual reasons a book ad doesn't serve, in the order to check them.
Open
Guide
How much do Amazon Ads cost for books?
How pricing works, what drives cost per click, and how to set a budget you can afford.
Open