Lockscreen & Sponsored Brands

Lockscreen and Sponsored Brands ads, on series profit

Kindle lockscreen ads and Sponsored Brands report on ACoS too, with the same blind spot for page reads and later books. Upload either report and every target is valued across your series.

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Lockscreen report: spend, earned across the series, true ACoS and profit, with each target's bid advice and its math open — A sample lockscreen report with invented numbers.

How it works

1
Download the report
Sponsored Display Targeting (lockscreen and product page ads), or Sponsored Brands search term or keyword report.
2
See each target's real return
Cost per click against what each click earns across the series, true ACoS, and the math for every row.
3
Act on it
Raise, lower or pause each target, or negate Sponsored Brands search terms, with a CSV of every change.

Category and audience targets valued properly

Lockscreen targets are broad: whole categories and reader interests. Some bring Kindle Unlimited readers who never show up as sales. Counting page reads and read-through shows which categories are worth paying for and which only look busy.

Category, interest and product targets
Pause targets that bring no readers
Bid suggestions from what a click earns across the series

Built by Michael Cortez

PPC strategist who manages Amazon and Google Ads for a living. Author Ads Pro exists because ACoS hides what Kindle Unlimited readers are worth. More about me.

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Questions

Which report do I download for lockscreen ads?

Kindle lockscreen ads run as Sponsored Display. In the Ads console: Reports, Create report, Sponsored Display, Targeting, last 30 days ending two weeks ago. It lists each category, interest or product target with clicks, spend, sales and page reads.

Can I add negative keywords to lockscreen ads?

No. Sponsored Display doesn't take negative keywords, so a target that brings no readers gets a pause instead of a negative.

What about Sponsored Brands?

Upload the Sponsored Brands search term report and you get negatives and harvest keywords like Sponsored Products, or the keyword report for bid changes per keyword.

My lockscreen campaign uses vCPM. Do the bids still work?

The analysis is per click, so treat the suggested bids as a guide to what a click is worth. On vCPM, compare that with your cost per click in the report to decide whether to raise or lower the viewable-impression bid.