Author Ads Pro

Placements

Pay the right price for top of search

Your placement report shows where each campaign's ads ran. Author Ads Pro values every placement on what its clicks earn across the series, then tells you the top of search and product page adjustment to set.

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Every member tool is free during the open beta, through January 31, 2027. No card needed.

Placement analysis for one campaign: share of spend, cost and earnings per click, true ACoS, and suggested adjustments
A sample placement report with invented numbers.

How it works

  1. 1

    Download the placement report

    Sponsored Products, Placement, last 30 days ending two weeks ago so page reads have arrived.

  2. 2

    See each placement's real return

    Cost per click against what each click earns across the series, and true ACoS, per campaign.

  3. 3

    Set the adjustment

    Enter your current adjustments and get the new ones, one step at a time, with the reason for each.

Earned per click, not just cost per click

Every placement row shows what a click costs and what it earns once Kindle Unlimited page reads and read-through count. The gap between the two is the whole decision, and ACoS can't show it.

  • Top of search, rest of search and product pages, side by side
  • True ACoS per placement
  • Placements with too few clicks are marked as not enough data

Adjustments relative to your base bids

Your base bids are set by the bid changes in your weekly report. The placement suggestion compares each placement's return per dollar with rest of search and moves the adjustment toward that ratio, so the two tools work together instead of double counting.

Michael Cortez

Built by Michael Cortez

PPC strategist who manages Amazon and Google Ads for a living. Author Ads Pro exists because ACoS hides what Kindle Unlimited readers are worth. More about me.

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Questions

What is the Amazon Ads placement report?

A Sponsored Products report that splits each campaign's clicks, spend and sales by where the ad appeared: top of search (first row of results), rest of search, and product pages. Download it under Reports, Create report, Sponsored Products, Placement.

What's a placement bid adjustment?

A percentage Amazon adds to your bid for one placement, set in the campaign's bidding settings. +100% on top of search means a $0.50 bid can go up to $1.00 for that spot.

Why judge placements on series value?

Top of search clicks often convert better, but the difference only shows up properly once page reads and later books count. A placement that looks expensive on ACoS can be your most profitable one.

How big are the suggested changes?

One step at a time: at most double or halve what a placement pays, then recheck after about two weeks. Placements with fewer than 15 clicks aren't judged.

Is the report uploaded anywhere?

No. It's read in your browser, like the search term report.

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