Author Ads Pro

Profit map and account checks

Every keyword on one chart, valued across the series

A 300-row table hides the pattern. The profit map puts every keyword and target on one chart by what a click costs and what it earns across your series, so the ones to raise, cut and watch stand out at a glance.

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Profit map: keywords plotted by cost per click and earned per click, most above the break-even line
From the sample report.

How it works

  1. 1

    Upload a search term report

    The same report as always. Nothing is uploaded; it's read in your browser.

  2. 2

    Look at the map

    Above the line pays. Big gold dots below it are where money leaks.

  3. 3

    Run the checks

    Where each campaign loses readers, terms you pay for twice, and competitor books worth targeting.

Where the money went

From the sale royalties Amazon's ACoS sees, plus page reads and later books, minus ad spend, down to profit. It explains true ACoS in one picture.

Waterfall from sale royalties through page reads and later books, minus ad spend, to profit

When the spend pays back

How many days until each ad dollar is back, once later books arrive. Set the days between books to match how fast your readers move through the series.

Payback curve crossing one dollar back per dollar spent at day 34

Where each campaign loses readers

Each campaign compared with the rest of your account. Few clicks points at the cover or the targets; clicks that don't become readers point at the book page. Plus search terms you pay for in several ad groups, and other books your ads showed on that are worth targeting directly.

Table of campaigns with click-through, clicks to readers and a stage label for each
Michael Cortez

Built by Michael Cortez

PPC strategist who manages Amazon and Google Ads for a living. Author Ads Pro exists because ACoS hides what Kindle Unlimited readers are worth. More about me.

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Questions

What does the profit map show?

Each keyword or target is a dot: across is what a click costs, up is what a click earns across your series (sales, page reads and later books). Dot size is spend. Dots above the dashed line pay for themselves; hollow rings had no readers yet.

How sure is a 'negate' call?

Each search term with no readers shows how unlikely that is for a term as good as your account average. Twenty clicks with nothing, when your account usually wins a reader every eight clicks, is about 93% sure it's a dud. Terms with few clicks are left alone.

Why does one lucky sale not triple a bid?

Bids for targets with little data are blended toward your account's average earnings per click, by one reader's worth of clicks. As a target gathers clicks, its own numbers take over.

What are my rules?

A maximum bid the suggestions never exceed, and phrases (your author or series name) that are never marked to negate or pause.

What does the payback curve assume?

Book 1 sales and page reads arrive inside Amazon's 14-day window. Each later book arrives a set number of days after the one before, which you choose (30 by default). It's an estimate from your settings, labelled as one.

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